To help Go Ahead Tours stand out in a crowded travel space, we created a series of ads featuring the expert guides who lead our trips. By portraying our Tour Directors outside of their roles, and offering a bit of a fun biography, we aimed to show that their excellence goes beyond being a guide—they’re just cool people you’d want to travel with, too.

These ads ran in a range of U.S. and Canadian publications, including Oprah, Travel + Leisure, and Food & Wine.