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CONVERSE E-COMMERCE
Perspectives is a branded short film series created to deepen EF Go Ahead Tours’ connection between travel and education. Each film highlights an individual whose passion—whether for winemaking, olive oil, or sharing their homeland—embodies the richness of cultural exchange. By focusing on the people behind the experience, Perspectives reframes travel as something more than a destination: it’s a story of connection, craft, and shared discovery.
// Episode 1 //
The opportunity
Go Ahead sought to evolve its storytelling beyond traditional travel marketing.
Rather than showcasing landmarks or itineraries, the goal was to tell human stories that express the brand’s belief that travel is an act of learning. The challenge lay in balancing emotional storytelling with brand strategy—capturing individual voices while reinforcing Go Ahead’s core purpose of connecting travelers to the world through meaningful experiences.
// Episode 2 //
The approach
We developed Perspectives as a cinematic storytelling platform—intimate, grounded, and visually rich. Each film was built around an authentic conversation, allowing the subject’s natural voice and environment to shape the tone. The visual language drew on documentary realism and artful composition, designed to evoke craft and care. Together, the series presents a cohesive brand narrative: that the most powerful travel stories begin with the people who live them every day.
// Episode 3 //
Team
Adam Domurat / Creative Direction
Dan Kern / DP / Shooter / Editor
Maeve Berry / 2nd Shooter
Billy Wirasnik / Sound Engineering
Campbell Brewer / Photography