When Go Ahead Tours’ bi-annual catalog started feeling more like a leftover from another era than a meaningful brand touchpoint, we turned it into something worth slowing down for. What had been a purely transactional mailer became a coffee-table-ready publication—part inspiration, part education, and still entirely shoppable. Built around real traveler stories and confidence-boosting insights, the piece created an intimate, editorial touchpoint that extended the brand beyond the screen and into people’s homes.